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Our Imposter Stories
Passion Project with Bartle Bogle Hegarty
In Singapore's high-stress and competitive culture, constant upward comparisons contribute to Impostor Syndrome, leading individuals to experience self-doubt, a sense of fraudulence, and difficulty acknowledging their accomplishments.
The Issue:
Impostor Syndrome affects 74% of the working population in Singapore. Despite its prevalence, psychologists say it is a lonely experience.
The Insight:
Social media platforms are shifting focus from showing your ideal self to your authentic self, but LinkedIn isn’t following suit.
Our Strategy:
Get Linkedin users in Singapore with imposter syndrome to manage the frequent moments of self doubt that hold them back by validating moments of self doubt
Featured on:
Radio - Money FM
Articles - Campaign Brief Asia | Mediashotz | Campaign Asia | Channel News Asia | The Wellness Insider
View the campaign here
Within my role - Business Leadership:
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Led a team of four in the end-to-end production and launch of the 'Our Imposter Stories' campaign
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Outreached to thought leaders which includes Jamus Lim, Alvin Tan, Yunita Ong and more
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Oversaw content creation, design, video production, and social media promotion
Key Outcomes:
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Gained over 1,000 organic followers within 48 hours of launch
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Achieved over 109,000 impressions, 23,000 page views and 19,000 reactions within a week
