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Propnex Singapore
Benson Chow Division
The primary objective of the Benson Chow Division (BCD) is to establish a thriving community of agents by implementing a strategic content recruitment approach. With a deep understanding of the importance of compelling content in attracting and engaging potential agents, BCD focuses on creating and disseminating captivating and informative content across various channels.
My responsibilities include:
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Content Strategy
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Social Media Strategy
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Design
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Social Media Management
Designed by: Jenessa Ong
Platform usage: Instagram
The social media strategy involved creating informative posts about the RES exam, a crucial requirement for aspiring real estate agents, in order to establish the recruiters' expertise and position them as knowledgeable guides for new agents. Additionally, we focused on designing the posts in a visually appealing manner that would capture attention while ensuring the information presented was concise and easily understandable.