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We Write Our Rules
Campaign By Access Singapore
Access, a non-profit organization, launched the #WeWriteOurRules campaign to challenge perceptions of success in Singapore by featuring 25 individuals with unconventional paths and empowering others to redefine their measures of accomplishment, promoting social mobility and alternative perspectives on success.
My responsibilities include:
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Planned and executed the communication campaign on Instagram
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Collaborated closely with cross-functional teams
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Content creation
Key results:
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Over 4,000 organic content interactions to promote and raise awareness of social mobility
View the campaign here
Reels
Directed by: Jenessa Ong
Platform usage: Instagram
Edited by: Ashley Magdalene Ng
Utilising Instagram Reels as a strategic approach, we aimed to attract a broader audience by leveraging their discoverability feature.
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Content Building
Platform usage: Instagram
Our team members conducted insightful interviews with these individuals, while I took on the responsibility of distilling the interviews into bite-sized content for Instagram carousel posts.